Medical Supplies Wholesale

Client Acquisition Tool: Targeted advertising on Facebook/Instagram

MAIN INFORMATION:

• Niche: Medical devices / B2B

• Product: Wholesale syringes

• Landing pages: Facebook forms/website

• USP:

✅ Best materials among competitors in the market

✅ Direct supplier

• Budget: $20 per day

MAIN TASKS:

• Set up advertising campaigns to attract the maximum number of targeted B2B leads.

WHAT WAS DONE?

• Analyzed competitors in Kazakhstan, focusing on their client acquisition strategies, offers, advertising objectives, creatives, texts, and landing pages.

• Conducted target audience analysis and segmentation.

• Developed a strategy based on various hypotheses and tests.

• Created advertising offers tailored to the pain points of the target audience and the specifics of the Kazakh market.

• Designed ad creatives.

• Launched the campaign.

• Tested the combination of offers, audience interests, texts, and creatives.

• Analyzed lead costs and gathered feedback from the sales department.

• Optimized and scaled the advertising campaign.

WHAT WORKED AND WHAT DIDN’T?

• The single campaign using “Instant Forms” delivered excellent feedback on targeted leads within a short time, confirmed by the sales department’s feedback.

• It’s rare for such tests to succeed on the first attempt, but overall, we achieved great results.

Screenshot of ad campaigns:

CREATIVES:

WHAT RESULTS DID WE ACHIEVE?

(Period: November 1, 2022 – November 11, 2022)

• Leads generated: 96

• Budget invested: $192.32

• Cost per lead: $1.95

If you’re interested in attracting more customers to your business, feel free to contact me on Instagram or Telegram. I will create a FREE strategy tailored specifically to your business.