InSync Anton Tysiachnik
UARUEN
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Home/Cases/Dental Clinic Network
Health & FitnessUA Kyiv, UkraineDentistry

Dental Clinic Network

6,780 leads at $1.5 and 230% ROI for a 3-branch network

6 780leads
$1,5per lead
230%ROI

Client acquisition tool: targeted advertising on Facebook/Instagram

KEY DATA:

  • Niche – dental clinic
  • Product – general dentistry and aesthetic restoration
  • Landing pages - Instagram
  • A network of dental clinics in Kyiv with 3 branches

MAIN CHALLENGE:

  • High market competition, low brand awareness, and an unstable flow of new patients.

WHAT WAS DONE?

  1. Ran an in-depth target audience analysis and split it into segments (emergency care, planned treatment, aesthetic dentistry)
  2. Built separate ad campaigns for each segment with different messaging
  3. Implemented UTM tags and set up a CRM system to track lead sources
  4. Developed special offers for new clients (free consultation, discount on the first visit)
  5. Launched retargeting for website visitors

WHAT RESULTS DID WE GET?

( period 03/27/2024 - 01/27/2025 )

  • Ad spend: $10,170
  • Average cost per lead: $1.50
  • Number of leads: 6,780
  • Patient conversion rate: 28%
  • ROI: 230%