Fitness Studio

Case Study - Fitness Gym Advertising Campaign in Kazakhstan

Main Data:

• Niche: Fitness Gym

• Product: Memberships and single-session training sales

• Landing Pages: Instagram / WhatsApp

• Unique Selling Proposition (USP): 2 branches with prime locations, 12 training programs in one membership

• Budget: $15 per day

Objectives:

• Set up a campaign to generate high-quality leads with a target cost per lead (CPL) of $1.50 or lower.

Actions Taken:

1. Competitive Analysis: Analyzed competitors in Kazakhstan to understand their offers, advertising goals, creatives, copy, and landing pages for client attraction.

2. Target Audience Analysis: Segmented the target audience to tailor messaging effectively.

3. Strategy Development: Built the strategy based on different hypotheses and test results.

4. Offer Creation: Developed advertising offers considering the pain points of the target audience and the specifics of the Kazakhstani market.

5. Creative Development: Created compelling ad creatives that resonated with the audience.

6. Campaign Launch: Launched multiple campaigns across different audience segments.

7. Testing: Tested different offer and interest combinations, as well as ad copy and creative variations.

8. Lead Price Monitoring: Monitored lead cost on a weekly basis and obtained feedback from the sales department.

9. Optimization: Optimized and scaled campaigns to improve results.

Results:

• Focused on Instagram direct messaging due to WhatsApp being linked to a different Business Manager.

• In one week of launching campaigns, generated 138 messages at an average cost of $0.68 per lead.

Conclusion:

By utilizing Instagram direct messaging, the campaign successfully achieved a cost-efficient lead generation model, meeting the desired CPL target. Regular optimization and testing helped ensure the campaign’s ongoing success.

Campaign Screenshots:

CREATIVES:

Results from 13.12.24 - 20.12.24:

Total leads: 138

Cost per lead: $0.68

Total investment: $101.4

If you’re interested in attracting more customers to your business, feel free to message me on Instagram or Telegram — I’ll prepare a FREE strategy tailored to your business!