Studiodent — Dental Tourism

Client acquisition tool: Targeted advertising on Facebook/Instagram

KEY DATA:

Niche: Dental tourism in Moldova

Services: Dental therapy, orthopedic dentistry, dental hygiene and prevention, orthodontics

Landing pages: Website https://studiodent.md/

USP: Personalized approach, modern equipment, qualified specialists, prices 2-3 times lower than European ones

Budget: 230$

MAIN GOALS:

Set up advertising to increase the flow of Italian clients, encouraging them to book our services with maximum comfort, including home-to-dental clinic transfer.

WHAT WAS DONE:

– Analyzed the European market in this niche.

– Created offers and strategies using creative elements and texts to attract the largest audience via ads and landing pages.

– Analyzed and segmented target audiences.

– Developed a strategy for client acquisition.

– Created advertising offers considering the target audience’s pain points and market specifics.

– Developed creative ads.

– Launched several campaigns.

– Tested different combinations of offers, creatives, and texts, focusing on Italian clients who can benefit from significantly cheaper dental treatments or improving their smile.

WHAT WORKED AND WHAT DIDN’T:

Worked with lead forms, as they help filter out unnecessary audience and target the most relevant clients in this niche by asking additional questions.

Entered the market with a 30% discount and additional service segments to attract more qualified leads.

Campaign screenshot:

CREATIVES:

RESULT:

– 32 appeals.
– The price is $6.59.
– 6 people came for services and left about €4700