Client acquisition tool: targeted advertising on Facebook/Instagram
KEY DATA:
- Niche – dental clinic
- Product – full-cycle dental implants and prosthetics
- Landing pages - Instagram
MAIN CHALLENGE:
- The clinic needed to attract international patients, especially from Germany and Austria, for high-ticket procedures.
WHAT WAS DONE?
- Built a multilingual ad campaign (Czech, German, and English)
- Set up geo-targeting on high-income regions in neighboring countries
- Implemented interest-based targeting (people interested in dental tourism)
WHAT RESULTS DID WE GET?
( period 02/13/2024 - 08/13/2024 )
- Ad spend: $6,174
- Average cost per lead: $1.80
- Number of leads: 3,432
- Lead conversion rate: 35%
- Profit margin: 40%
Anton