Cosmetics Store

Client Acquisition Tool: Targeted advertising on Facebook/Instagram

MAIN INFORMATION:

Niche: Cosmetic products

Product: Cosmetics

Landing pages: Instagram/website

USP:

✅ Best prices in Moldova

✅ Largest distributor in the cosmetics market

✅ 100% safe ingredients in every product

✅ Professional cosmetic selection

✅ Wide product assortment

Budget: $10 per day

MAIN TASKS:

Set up advertising campaigns to increase customer flow to:

Offline stores

Website

Instagram Direct

WHAT WAS DONE?

– Analyzed the Moldovan market to understand offers and techniques used to attract the largest audience through creatives, texts, and landing pages.

– Conducted target audience analysis and segmentation.

– Designed strategies for various advertising objectives: promoting an offline cosmetics exhibition, driving traffic to the store, and generating online orders.

– Created advertising offers tailored to the audience’s needs and the specific features of the Moldovan market.

– Developed ad creatives.

– Launched multiple campaigns.

– Tested various combinations of offers, audience interests, texts, and creatives.

– Analyzed lead costs and gathered feedback from the sales department.

– Optimized and scaled successful ad campaigns.

WHAT WORKED AND WHAT DIDN’T?

Surprisingly, the most effective method was communication via Instagram Direct, which aligns with the nature of the beauty niche.

A significant flow of leads was also generated through free checklists. However, while this method brought over 200 leads, it didn’t translate into substantial sales. Feedback from the sales team indicated that only 40-50% of the leads were high quality.

Key takeaway: Beauty products sell best with straightforward offers and attractive prices relative to the market, without the need for extensive warm-ups or free checklists. The focus should be on selling emotions, which is especially effective in the beauty niche.

Screenshot of ad campaigns:

CREATIVES:

WHAT RESULTS DID WE ACHIEVE?

(Period: 27.01.2023 – 27.03.2023)

• Cost per lead: €1.4

• Leads generated: 495

• Clicks: 427

• Cost per click: €0.08

• Budget invested: €708.65

If you’re interested in attracting more customers to your business, feel free to contact me on Instagram or Telegram. I will create a FREE strategy tailored specifically to your business.