Anton 
Kyiv, UkrainePrimary acquisition channel: targeted advertising on Facebook|Instagram
Niche - Beauty treatments
Services - Botulinum toxin treatments, biorevitalization, laser hair removal, body contouring massage, Morpheus8, photorejuvenation, Endosphère therapy.
Geo: Kyiv, Ukraine
Budget: $1,200
Main objectives: increase the number of bookings through ads using an Instagram Direct funnel.
Work completed:
- Set up a new Facebook Business Manager and connected all the required advertising assets to it, as the previous BM had been banned.
- Produced static and video creatives.
- Analyzed competitors and the target audience.
- Wrote separate ad copy for each service.
- Developed a one-month advertising strategy.
- Launched ad campaigns.
- Tested 6 services.
- Optimized campaigns toward the best-performing services.
- Provided recommendations on Instagram content and the profile.
- Tested more than 6 different audiences: Advantage+, Broad (mostly women 18 - 60, depending on the service), interests, Lookalike, customer list, Retargeting.
Creatives
What we tested:
- Campaign objectives: Engagement, Traffic
- Static and video creatives. According to the analytics, video performed better. That said, static before|after creatives also performed well.
- Services: Botulinum toxin treatments, biorevitalization, photorejuvenation, Morpheus8, laser hair removal, LPG massage, Endosphère therapy.
Results 💵
Invested $1,164 and received 318 conversations in Direct|Messenger. Average cost per conversation = $3.60. Number of bookings = 51. Conversation-to-booking conversion rate = 16%. Bookings by service: Morpheus8 = 3 bookings (average ticket $500 per treatment). Botulinum toxin treatments = 12 bookings (average ticket $100), laser hair removal = 23 bookings (average ticket $25), LPG massage = 10 bookings (average ticket $20), photorejuvenation = 2 bookings (average ticket $80), biorevitalization = 1 booking (average ticket $120). Revenue: $3,755