Permanent Makeup by Nikole Kuhle

Customer acquisition tool — targeted advertising on Facebook/Instagram

KEY DATA:

• Niche — Beauty, services
• Service — permanent lip makeup
• Landing pages — Website / WhatsApp: https://nkelite.de/lippenpigmentierung
• USP — service by an expert with many years of experience, premium materials, €100 discount on the first procedure
• Budget: €50 per day

MAIN OBJECTIVES:

1. Launch ads through a funnel driving users to WhatsApp conversations via the website
2. KPI — 2 bookings per week (service price €499)
3. Test new creatives — both static and video
4. Analyze user behavior via Microsoft Clarity
5. Acquire new clients and generate repeat bookings over time

WHAT WAS DONE?

• Conversion tracking setup on the website, adding the “Contact” event as a click-through to WhatsApp
• Analysis of competitors, target audience, and ad account
• Development of an advertising strategy
• Integration of Microsoft Clarity on the website
• Creation of static and video creatives
• Campaign launch
• Analytics and campaign optimization

WHAT WORKED AND WHAT DIDN’T?

Launching campaigns optimized for the Add to Cart event on the website turned out to be more effective than optimizing for the “Contact” event. These events were triggered when users moved from the website to WhatsApp. The main campaign objective used was “Sales.” We also tested direct WhatsApp conversation campaigns — the audience was less solvent, and there were few qualified initiated conversations.

Over 3 months of cooperation, 25 bookings were generated with an ad spend of €4,864.48.

ROAS 2.57

Ad campaign screenshots:

Creatives:

If you are interested in attracting customers to your business, you can message me on Instagram or on Telegram - I will prepare a FREE strategy tailored to your business.