CONTÚRRA Cryotherapy

Mar 23 – Sep 23, 2026 · 6 months

Client acquisition channel — Facebook/Instagram ads

KEY FACTS:

• Niche — beauty services
• Service — cryotherapy
• Landing — website and Instagram conturra.us
• Offer — “up to 2 inches after first session”
• Geo — USA, Orange County
• Budget: $60 per day

GOALS:

1. Run ads through an Instagram DM conversation funnel
2. Raise conversion of qualified inquiries
3. Get 2+ bookings per week
4. Sell a service package after the first session
5. Get 3+ inquiries per day from ads

WHAT WE DID

• Competitor and audience research
• Ad strategy
• Test audiences
• Before/after creatives
• Video scripts
• Conversation-starter scripts
• Testing quick-reply templates

WHAT WORKED AND WHAT DIDN'T

Before/after creatives worked great. We then scaled the budget and added videos, which also perform well. The main problem was people going silent after the first DM and off-target audiences. What turned it around: a lookalike audience of everyone who messaged in the last 90 days, plus new reply scripts. Best-performing services: Cryotherapy, Lymphatic Drainage, Styx Body Wrap.

In 6 months: 1,783 DM conversations at $5.88 and 250+ bookings on $10,490.61 ad spend. Average cost per booking — $97; clients then bought $1,000+ packages of 8–10 sessions. Estimated ROAS 3+.

Ad account screenshots:

Creative examples:

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