I CAN Dance Studio — From 70 to 1,111 followers and 57 conversations for $500

Key details:

Niche: dance school

Product: monthly memberships, drop-in classes

Landing pages: https://www.instagram.com/ican__studio?igsh=MTRtcnIxZ3Rnbm44NA==

USP: Yoga • Pole Dance • Stretching • TRX • Heels • Aero • Pilates • Barre • Booty Hot • Functional

Budget: $15-20 per day

Main objectives:

Increase brand awareness

Grow the follower count

Set up targeted ads with the Traffic (profile visits) and Engagement (conversations) objectives

What was done:

Competitor analysis

Analysis of competitors' ad campaigns

Target audience analysis and segmentation

Launched over 10 campaigns

Wrote the ad offers

Promoted the school with video creatives, running Instagram Direct campaigns to both broad and interest-based audiences.

Grew the follower count from 70 to 1,111

Analyzed and scaled the ad campaigns

Ad creatives:

https://drive.google.com/file/d/1-6QVAhr775H82fDe-0t28yWJFrLEtWtf

Ad account screenshot:

Results achieved:

Period: (Nov 10, 2024 - Feb 3, 2025)

Reached 82,008 users with 142,575 impressions. Generated 6,378 clicks, 57 conversations, and 1,000+ Instagram followers. Invested 20,752.53 UAH ($500)