ms.gossip Beauty Salon

Client Acquisition Tool: Targeted advertising on Facebook/Instagram

MAIN INFORMATION:

• Niche: Beauty salon

• Services: Manicure, pedicure, hair, brows, lashes

• Landing pages: Instagram

• USP:

✨ First salon located in a bomb shelter

👭 Services provided by up to 6 specialists at once

📸 Equipped with photo zones

💡 Guaranteed light, water, and a welcoming atmosphere

📉 Ongoing discounts

• Budget: From $10 to $50 per day

MAIN TASKS:

• Set up advertising campaigns to increase customer flow to the beauty salon.

WHAT WAS DONE?

• Analyzed the beauty salon market in Kyiv.

• Reviewed the offers and tactics used to attract customers through creatives, texts, and landing pages.

• Conducted audience analysis and segmentation.

• Developed a strategy focused on client acquisition.

• Crafted ad offers addressing customer pain points and market specifics.

• Created ad creatives.

• Launched multiple campaigns.

• Tested different combinations of offers, audience interests, texts, and creatives.

• Analyzed lead costs and gathered feedback on leads from salon administrators.

• Optimized and scaled successful campaigns by increasing the budget.

WHAT WORKED AND WHAT DIDN’T?

• The highest lead flow came from the “Conversations” objective:

• 90% through chats (Instagram Direct).

• 10% through brand awareness and follower engagement.

Screenshot of ad campaigns:

CREATIVES:

WHAT GOALS WERE ACHIEVED?

• 3100+ inquiries and 1240+ bookings over 9 months of collaboration.

• Increased brand recognition in the Kyiv beauty salon market.

• Expanded customer base and increased follower count.