Tuk-Tuk Restaurant Chain

Customer Acquisition Tool - Targeted Advertising on Facebook/Instagram

Key Information:

• Niche: Restaurant in Dnipro/B2C

• Service: Sale of rolls/sushi/pizza, etc., both in the restaurant and for delivery

• Landing Pages:

• Website: https://www.tuktuk.com.ua/restaurants/1

• Instagram: https://www.instagram.com/tuktuk_asia?igsh=NG94amd4ZXMyZng5

• Unique Selling Proposition (USP): Receive a complimentary Bonito with a purchase of 500 UAH

• Budget: $145

Main Goals:

• Set up ads to drive traffic to Instagram/website

What Was Done:

• Analyzed the B2C market in Ukraine

• Investigated offers and tactics used to drive the most traffic through creatives, copy, and landing pages

• Analyzed target audiences and segmented them

• Developed a strategy to attract customers for a specific goal

• Created ad offers based on audience pain points and market specifics

• Designed ad creatives

• Launched several campaigns

• Tested different offers, target audiences, copy, and creatives

What Worked and What Didn’t:

🎯 Tested various dishes with different offers, but the best results came from the Bonito roll offer, as it led directly to the page with traffic and a high-quality offer for customers.

Campaign Screenshot:

CREATIVES:

Result for 10 days of cooperation:
24.04-04.05.2024
from the button promote+ads manager

• 2,300+ clicks
• Sales of UAH 312,911.90 were made

Report from the client: