Tuk-Tuk Restaurant — Round 2

Main Tool for Client Attraction: Targeted Advertising on Facebook|Instagram

Main Details:

• Niche: Restaurants

• Restaurant Name: TukTuk

• Instagram: TukTuk Instagram

• Website: TukTuk Website

• Geo: Dnipro, Ukraine

• Budget: $400

Main Objectives:

• Promote the website and Instagram profile.

• Primary goal: Encourage users to visit the website and order sushi/pizza.

Actions Taken:

• Pixel Integration: Installed the Facebook Pixel to track actions on the website.

• Product Feed Setup: Filled in product feed from the website into an XLS file and uploaded it to Facebook for catalog ads.

• Text Examples: Text Examples Document

CREATIVES:

Tested:

Advertising Objectives:

• Sales

• Traffic

• Brand Awareness

Audiences:

• Broad 18-45

• Broad 18-45+

• Interests: Cuisine, Food, Pizza Delivery, Online Shopping, Restaurants, Food & Beverages

Ad Creatives:

• Over 30 static ad creatives featuring different types of sushi and pizza.

photo of the advertising office during the period:

Results for this period:

Invested $422.36. Reached 161,073 users and had 270,392 impressions. Received 74 add-to-cart actions on the website and 1,060 profile visits on Instagram.