Molfar Desserts

Main customer acquisition tool: Targeted advertising on Facebook/Instagram

Key data:

Niche: Own production desserts

Service: Sale of cakes and other baked goods made in-house

Instagram: Molfar Dessert Instagram

Geo: Geneve, Lausanne (Switzerland)

Budget: 600 CHF

Main objectives:

Set up ads to increase visits to the Instagram profile. The primary goal is to encourage users to visit the profile and order desserts.

Work done on the project:

Tested various advertising creatives, as this is one of the most important aspects in this niche. The variety in creative approaches allowed us to select the most effective options that attracted the target audience the most.

CREATIVES:

Texts (Example)

Instagram Recommendations

• Recommendations:

1. Shoot videos in a dimmed style. Add the price list to the current stories. Post more new videos of finished products (cakes, pastries).

2. Use a consistent color palette for a harmonious look and to create a unique style.

Reporting Table

• Monthly Report for July

Tested:

• Advertising Goals: Traffic (Instagram profile visits)

• Audiences: Women 18-45, Women 18-45+ Interests: Desserts, Cakes, Pastry

• Creative Types: Video creatives and static creatives

• Offers: 10% discount on first cake orders over 75 CHF

Advertising Cabinet Photos for July-August 2024:

Results from this period:

• 1021.45 CHF was invested, 6663 Instagram profile visits and more than 700 new followers were received. Average CPM- 4.79 CHF, CTR- 2.88%. 57,449 users were reached, 213,395 impressions were made.

The main achievement besides subscribers - we made sales worth 3700+ francs in 2 months of work.