Vibe Car — Car Import from US & EU

Main Tool for Client Acquisition: Targeted advertising on Facebook/Instagram

Key Information:

• Niche: Car Sales

• Service: Car import from the USA and Europe to Ukraine, turnkey service

• Company Name: Vibe Car

• Instagram: Vibe Car Instagram

• Website: Vibe Car Website

• Geo: Dnipro, Ukraine

• Budget: $1000

Main Goals:

• Create a lead form and acquire targeted leads through Facebook/Instagram advertising.

• Automate message notifications in Telegram about new leads using apps.

• Promote Instagram and the website.

Actions Taken:

• Integrated a Telegram chatbot for lead automation through ApixDrive and Make apps.

• Set up Facebook Pixel to track user actions.

• Integrated Facebook Leads into the CRM system (Salesdrive).

• Tested different static and video creatives.

Tested:

• Advertising Goals: Leads, Traffic, Engagement

• Audiences:

• Men 20-45

• Men 25-50

• Men 20-45+

• Interests: SUVs, Cars, Loans, Sedans, Car Insurance, Import

• Creatives Tested:

• Video creatives and photo creatives.

• According to statistics, video creatives work better for lead forms, while static images are more effective for traffic and Instagram messaging.

Ad Cabinet Photos for the Period July-September (until 10.09) 2024

Results for the Period:

• Investment: $1730.88

• Reach: 233,456 users

• Impressions: 551,461

• Leads Received: 675

• Direct & Messenger Conversations: 56

• Instagram Profile Visits: 2539

• Average CTR: 1.68%

• CPM: $3.14

Update: Sale of 1 car (Jeep Chiroco) in the first 2 months for $15,000.