Corporate Gifts B2B

Client acquisition channel – targeted advertising on Facebook/Instagram + lead generation

KEY DETAILS:

• Niche – Premium corporate gift sets
• Product – Gift sets with chocolate, wine, company branding, and custom packaging
• Landing pages – a dedicated B2B landing page + a “corporate gifts” section on the website
• USP – Premium sets with custom company branding, minimum order of 50 sets
• Budget – $920 for the first 6 weeks leading up to the holiday season

MAIN OBJECTIVES:

• Attract B2B clients with a corporate gifting budget
• Generate leads with specific requests: number of sets, budget, deadlines
• Build a funnel: ad → lead form → call/meeting → contract

WHAT WAS DONE?

• Analyzed the corporate gift market in Switzerland: positioning around “premium” quality, pricing, packaging, and national symbols.
• Defined the target audience: HR directors, office managers, small and medium-sized business owners, and event agencies.
• Set up targeting by:
  • job titles;
  • interests (HR, corporate events, business);
  • retargeting of landing page visitors from the last 180 days.
• Developed the offer:
  • “Corporate gift sets from 50 pcs. with your logo”;
  • “We'll show you a sample within 48 hours”;
  • “Full-service support: from packaging to office delivery”.
• Built a Meta lead form with qualifying questions:
  • company;
  • approximate number of sets;
  • budget per gift;
  • deadlines.
• Prepared the creatives:
  • photos of finished premium sets;
  • mockups with company logos;
  • a short “unboxing” video of a corporate gift.
• Launched 2 main campaigns:
  • lead generation (Lead Form) for a cold audience;
  • retargeting of people who visited the website but didn't submit a request.

WHAT WORKED AND WHAT DIDN'T?

• Lead forms with extra questions generated fewer submissions but far better lead quality – the sales team spent less time on “cold” contacts.
• The best-performing creatives showed a finished set in an office setting with the company logo.
• Overly “creative” visuals with lots of decoration lowered the CTR – the audience responded better to a clean, minimalist style.

RESULTS IN 6 WEEKS:

• 47 qualified leads (with the number of sets and budget specified)
• CPL – $12.40
• Closed 11 deals ranging from $400 to $1,600 each, with a total order volume of around $8,200
• The client continued the partnership and allocated a larger budget for the next season