Anton 
Kraków · Warsawstaff recruitment for a company with local operations in Krakow and Warsaw
Where our work began:
- preparing the ad accounts, which we warmed up before launch
- connecting a billing platform for payments
- connecting the ApexDrive service, which forwards completed forms to a Telegram channel
- Creating static creatives
- Creating AI-generated creatives
- building a reporting spreadsheet for daily stats monitoring
In the first week we ran into a series of Meta account restrictions, so we switched account providers and warmed the accounts up more gradually, which helped them run more smoothly going forward
Analytics
A comparison of two months of the ad campaign: spend, leads, interviews, and cost at each stage of the funnel.
EUR/USD conversion rate - 1.14 (approximate market rate, July 2026)
Monthly summary
| Metric | May | June | Change |
| Spend, EUR | €507.74 | €483.00 | −4.9% |
| Spend, USD | $578.82 | $550.62 | −4.9% |
| Leads | 67 | 67 | 0% |
| Interviews | 9 | 11 | +22.2% |
| CPL, EUR | €7.58 | €7.21 | −4.9% |
| CPL, USD | $8.64 | $8.22 | −4.9% |
| Cost per interview, EUR | €56.42 | €43.91 | −22.2% |
| Cost per interview, USD | $64.31 | $50.06 | −22.2% |
| Lead → interview conversion | 13.43% | 16.42% | +2.99 % |
Visualization
Performance trend over 2 months
The June budget decreased by 4.9% and the number of leads stayed at the same level (67), but the number of interviews grew from 9 to 11 - up 22.2%. As a result, the cost per interview dropped from €56.42 to €43.91 (−22.2%), and the lead-to-interview conversion rate rose from 13.43% to 16.42%
- Lead volume is stable - paid social keeps delivering a comparable flow of applications on a smaller budget
- Lead quality improved - the interview conversion rate gained almost 3%, which is the key driver of the efficiency gains
- Result - cheaper, more productive interviews at lower spend
Monthly details
May 2026
67 leads · 9 interviews
- Spend: €507.74 / $578.82
- CPL: €7.58 / $8.64
- Cost per interview: €56.42 / $64.31
- Conversion rate: 13.43%
June 2026
67 leads · 11 interviews
- Spend: €483.00 / $550.62
- CPL: €7.21 / $8.22
- Cost per interview: €43.91 / $50.06
- Conversion rate: 16.42%
CPL = budget / number of leads. Cost per interview = budget / number of interviews
What drove the conversion improvement in the second month?
Despite frequent disruptions and moderation issues on Meta's side, by refreshing the creatives and working through different offers we managed to improve the conversion rate, in part thanks to the hypotheses we implemented along the way