Corporate Training

Client Acquisition Tool: Instagram/Facebook

MAIN INFORMATION:

Niche: Professional development training

Product: Webinar

Landing page: Website

USP: Free masterclass on working with Primavera P6

Budget: $17 per day

MAIN TASKS:

Set up advertising campaigns to attract the maximum number of targeted registrations for the webinar within a short period, while keeping the cost per lead low.

WHAT WAS DONE?

– Analyzed competitors in Kazakhstan, including their methods for client acquisition, offers, advertising objectives, creatives, texts, and landing pages.

– Conducted target audience analysis and segmentation.

– Developed a strategy based on various hypotheses and tests.

– Created advertising offers tailored to the pain points of the target audience and the specifics of the Kazakh market.

– Designed ad creatives.

– Launched the campaign.

– Tested combinations of offers, audience interests, texts, and creatives.

– Analyzed weekly lead costs and gathered feedback from the sales department.

– Optimized and scaled the advertising campaign.

WHAT WORKED AND WHAT DIDN’T?

The first campaign using “Instant Forms” produced excellent feedback across all metrics, especially for targeted leads, as confirmed by the sales department’s feedback.

This was a case where the initial test achieved great results, leaving room only for optimization.

Screenshot of ad campaigns:

Currency used: Turkish lira (1 TL ≈ $0.050)

CREATIVES:

WHAT RESULTS DID WE ACHIEVE?

(Period: 26.10.2022 – 03.11.2023)

• Leads generated: 65

• Budget invested: $170.96

• Cost per lead: $2.63

• Webinar attendees: 59

If you’re interested in attracting more customers to your business, feel free to contact me on Instagram or Telegram. I will create a FREE strategy tailored specifically to your business.