Men's Suits Store — 268 leads at $1.3 via Instagram conversations

Client Acquisition Tool: Targeted advertising on Facebook/Instagram

MAIN INFORMATION:

• Niche: Clothing

• Product: Men’s suits

• Landing pages: Instagram/website

• USP:

✅ 10 years on the market

✅ Over 100,000 customers

✅ More than 150 types of suits

• Budget: $13 per day

MAIN TASKS:

• Set up advertising campaigns to generate the highest quality leads at the lowest possible cost per lead.

WHAT WAS DONE?

• Analyzed competitors in Kazakhstan, including their methods for attracting clients, offers, advertising objectives, creatives, texts, and landing pages.

• Conducted target audience analysis and segmentation.

• Developed strategies based on various hypotheses and tests.

• Created advertising offers addressing the pain points of the target audience and the specifics of the Kazakh market.

• Designed ad creatives.

• Launched multiple campaigns.

• Tested various combinations of offers, audience interests, texts, and creatives.

• Analyzed lead costs weekly and gathered feedback from the sales department.

• Optimized and scaled successful advertising campaigns.

WHAT WORKED AND WHAT DIDN’T?

• Focused on Instagram messaging as this platform aligns well with the clothing niche.

• Tested offers for both visiting offline stores and placing online orders.

• WhatsApp messaging campaigns did not deliver the desired results.

• Analysis showed that online orders provided better feedback due to a larger geographical coverage, while offline campaigns were limited to targeting a single city.

Screenshot of ad campaigns:

CREATIVES:

WHAT RESULTS DID WE ACHIEVE?

(Period: 02.03.2023 – 26.03.2023)

• Leads generated: 268

• Cost per lead: $1.3

• Budget invested: $369.42

If you’re interested in attracting more customers to your business, feel free to contact me on Instagram or Telegram. I will create a FREE strategy tailored specifically to your business.