Titolo Sneaker Boutique

Primary acquisition channel: targeted advertising on Facebook / Instagram

Period: Sep 4, 2026 - Sep 20, 2026

Key data:

Niche - E-commerce

Products - footwear and apparel from global brands

Website: https://www.titoloshop.com

Instagram: https://www.instagram.com/titoloshop/

Geo: Switzerland

Average order value: CHF 150

Budget: CHF 300 per day

Main objective:

The physical store in Zurich was closing down and the warehouse stock had to be sold off at discounted prices. The goal was to generate as many purchases as possible in 2 weeks.

Work completed on the project:

• Campaigns for warm audiences
• Campaigns for lookalike audiences (LAL)
• Campaigns for cold audiences
• Product catalog testing
• Carousel testing
• Static creative testing
• Video creative testing
• Aggressive scaling of the winning campaigns

What worked and what didn't:

The cold audience TOF 18-45 + Interest: Sneakers performed best - it delivered most of the purchases at the lowest cost.

MOF audiences delivered during the first week, then burned out and the cost per purchase started to climb - we switched them off and moved the budget to what was working.

The creative strategy used existing Instagram posts, the product catalog, brand-split product sets from the catalog, video and static creatives.

Results in 2 weeks:

266 purchases at an average cost of CHF 15.91. CHF 4,231.21 invested. Reached 117,096 users with 497,288 impressions.