Women's Clothing

Main Acquisition Tool: Targeted Advertising on Facebook/Instagram

Key Information:

• Niche: Retail Business | B2C

• Service: Sale of women’s clothing

• Instagram: https://www.instagram.com/k.ssstory?igsh=MW54NW1taHVma3hrMw==

• Telegram: https://t.me/estbyyou

• Geo: Ukraine

• Budget: $800

Main Goals:

• Set up ads to drive the sale of women’s clothing, including sneakers, tunics, t-shirts, bags, long shirts, bombers, and accessories.

• The primary goal was to encourage users to place orders through Instagram Direct.

Work Done on the Project:

• Competitor Analysis: Google Spreadsheet

• Ad Strategy: Miro Board

CREATIVES:

Texts (Example)

• Google Document with Texts

Reporting Table

• Google Spreadsheet with Reporting Data

Content Recommendations:

1. Post more frequently on Instagram stories, including new arrivals.

2. Add background music to product review videos.

3. Create stylish outfits by pairing available products that complement each other.

4. Share tips on how to care for clothing to maintain its quality.

5. Offer discounts and promotions with products to encourage purchases.

Challenges Faced:

• Instagram account was banned. A new Instagram account, new business Facebook page, and Business Manager were created. The Instagram account was re-linked, and campaigns were relaunched.

Tested:

• Ad Objectives: Traffic, Engagement (Direct Messages)

• Audiences: Women 18-45, Women 20-50, Women 18-45+ with interests in Fashion, Clothing, Sports, Footwear.

• Creative Types: Video Creatives and Static Creatives. According to statistics, video creatives were more effective.

Screenshot of the Ad Account

Project results:

During the period from 07/18/24 to 08/18/24 $809.64 was invested

Number of sales - 32

The amount of sales - 66,300 UAH

ROAS: 1.97