Client Attraction Tool - Targeted Ads on Facebook/Instagram
Key Information:
• Niche: Furniture
• Product: Beds, chairs, tables, etc.
• Landing Pages: Website naturbaldai.lt
• Unique Selling Proposition (USP): Ecological children’s furniture made from natural wood for your child
• Budget: €37.37 for the period from 21.12.22 to 25.12.22
Main Objectives:
• Set up ads to increase the flow of clients to the website.
What Was Done:
• Analyzed the market for children’s stores in Lithuania.
• Studied the offers and techniques used for attracting customers through creatives, texts, and landing pages.
• Analyzed and segmented target audiences.
• Developed a strategy for attracting customers based on specific goals.
• Created ad offers, considering the pain points of the target audience and market specifics.
• Developed ad creatives.
• Launched multiple campaigns.
• Tested one campaign that immediately showed good results with an optimized connection between the offer, target audience interests, texts, and creatives.
What Worked and What Didn’t:
• Only tested the lead generation objective.
• 100% of the inquiries came through the lead form.
Screenshot of the Campaign:

CREATIVES:

Result:
- 47 leads in 4 days
- The price is €0.80
Anton