Thermal Panel Insulation

Client Acquisition Tool: Targeted advertising on Facebook/Instagram

MAIN INFORMATION:

Niche: Thermal panel insulation for homes

Product: Thermal panels

Landing pages: Instagram

USP: 8 years on the market, non-flammable material, easy installation, European-grade components, in-house production

Budget: $10-15 per day

MAIN TASKS:

Set up ads to maximize the number of high-quality leads at a low cost per lead.

WHAT WAS DONE?

– Analyzed competitors in Kazakhstan: their methods for client acquisition, offers, advertising objectives, creatives, texts, and landing pages.

– Conducted target audience analysis and segmentation.

– Developed a strategy based on various hypotheses and tests.

– Drafted advertising offers considering audience pain points and specific features of the Kazakh market.

– Created ad creatives.

– Launched multiple campaigns.

– Tested various combinations of offers, audience interests, texts, and creatives.

– Analyzed weekly lead costs and gathered feedback from the sales department.

– Optimized and scaled the advertising campaigns.

WHAT WORKED AND WHAT DIDN’T?

The “Instant Form” objective (lead form with additional questions) worked exceptionally well for generating affordable, high-quality leads.

Traffic campaigns generated cold leads, so the lead form ran 90% of the time. Conclusion: if more leads are needed, avoid adding questions to the form. If higher lead quality is the goal, include questions that filter out less interested prospects.

Screenshot of ad campaigns:

CREATIVES:

WHAT RESULTS DID WE ACHIEVE?

(Period: 27.12.2022 – 25.03.2023)

• Cost per lead: $2.8

• Leads generated: 475

• Budget invested: $1,351

If you’re interested in attracting more customers to your business, feel free to contact me on Instagram or Telegram. I will create a FREE strategy tailored to your business.