Uno haus — Building Materials Procurement

Client acquisition tool: Targeted advertising on Facebook/Instagram

KEY DATA:

• Niche: Construction materials procurement/B2B

• Service: Outsourced procurement of construction materials

• Landing pages: Website https://uno.haus

• USP: Time-saving, up to 40% profitability, accessible logistics, communication until the loading is complete

• Budget: 368$

MAIN GOALS:

• Set up advertising to increase the flow of clients to the website.

WHAT WAS DONE:

• Analyzed the B2B market in Scandinavia.

• Studied which offers and “tactics” are used for attracting people through creatives, texts, and landing pages.

• Analyzed and segmented target audiences.

• Developed a strategy for client acquisition.

• Created advertising offers considering the pain points of the target audience and market specifics.

• Developed creative ads.

• Launched several campaigns.

• Tested various countries, audiences with business-related interests, texts, and creatives in both Russian and English.

WHAT WORKED AND WHAT DIDN’T:

• Tested multiple countries with similar offers but different approaches. Norway performed the best, with clear business/entrepreneur interests. We worked with lead forms, as the website wasn’t very conversion-friendly, especially for this B2B niche, considering the longer decision-making cycle typical for this industry.

Campaign screenshot:

CREATIVES:

Result:

• 41 inquiry

• Cost per inquiry: $8.90

• Out of 41 inquiries, 8 were qualified leads

• 3 signed contracts with an average check of $1000